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What happens when I Convert a Lead, why should I use this?
Updated on February 16, 2023 01:22AM by Admin
Generally, leads are captured through Marketing events such as trade shows, email campaigns, advertising, and so on. A lead will be qualified to be a contact, customer, or opportunity only after all the relevant information is gathered and certain criteria are met.
Lead conversion is actually a major component of CRM applications. A lead is the first stage of the sales process. Instead of re-entering the same information of a lead in contact, customers, and opportunities; conversion allows you to simply take the original information from the leads app, and convert it into a sales opportunity.
Steps to convert the lead:
- Log in and access the Leads App from your universal navigation menu bar.
- Click on the More(...) icon and select the Settings icon located at the app header bar.
![Leads-Settings (5).png Leads - Settings](https://dyu7vpdere39o.cloudfront.net/10023:2064487:1242321?fileName=Leads-Settings (5).png)
- On the settings page, go to Leads → Conversion → Standard Conversion from the Leads drop-down. Enable conversion options such as opportunity, customer, and contact.
![Leads-Conversion.png Leads - Conversion](https://dyu7vpdere39o.cloudfront.net/10023:2064487:1242323?fileName=Leads-Conversion.png)
- Select a lead you would like to convert and click on More Details(...).
![Leads-More Details (1).png Leads - More Details](https://dyu7vpdere39o.cloudfront.net/10023:2064487:1242325?fileName=Leads-More Details (1).png)
- Click on the Convert button located on the lead overview page.
![Leads-Convert (1).png Leads - Convert](https://dyu7vpdere39o.cloudfront.net/10023:2064487:1242327?fileName=Leads-Convert (1).png)
- Upon clicking convert, you can see the sequential conversion page, where you can convert the lead into a contact, customer, and opportunity with a single click.
- You can also see the lead information auto-populated in the contact create form. Add the additional information in case of any, and click on the Convert button to convert the lead into contact.
![Leads-Contact Convert.png Leads - Contact Convert](https://dyu7vpdere39o.cloudfront.net/10023:2064487:1242331?fileName=Leads-Contact Convert.png)
- In the same way, you could convert the lead into customer and opportunity in sequence. You can skip any app by using the Skip To option.
![Leads-Skip To option.png Leads - Skip To option](https://dyu7vpdere39o.cloudfront.net/10023:2064487:1242333?fileName=Leads-Skip To option.png)
- Once the conversion is finished, you can use the 360° view to view the related objects of the lead. Here, we can see the convert contact is associated with the lead.
![Leads-Contact 360 degree.png Leads - contact 360 degree](https://dyu7vpdere39o.cloudfront.net/10023:2064487:1242335?fileName=Leads-Contact 360 degree.png)
Note:
- The customer will get automatically associated with the created contact and lead.
- Once the conversion is done, the status of the lead will be moved to Converted.
- The lead information will remain the same even after the conversion.
- Only the lead information is carried out as the contact, customer, and opportunity.
Conversion flow of lead:
- You can convert a lead into a contact the standard lead fields are automatically converted to the contact that will be associated to the customer.
- You can convert a lead into a customer the standard lead fields are automatically converted to the customer.