What happens when I Convert a Lead, why should I use this?

Updated on February 16, 2023 01:22AM by Admin

Generally, leads are captured through Marketing events such as trade shows, email campaigns, advertising, and so on. A lead will be qualified to be a contact, customer, or opportunity only after all the relevant information is gathered and certain criteria are met.

Lead conversion is actually a major component of CRM applications. A lead is the first stage of the sales process. Instead of re-entering the same information of a lead in contact, customers, and opportunities; conversion allows you to simply take the original information from the leads app, and convert it into a sales opportunity.

Steps to convert the lead:

  • Click on the More(...) icon and select the Settings icon located at the app header bar.
Leads - Settings
  • On the settings page, go to Leads → Conversion → Standard Conversion from the Leads drop-down. Enable conversion options such as opportunity, customer, and contact.
Leads - Conversion
  • Select a lead you would like to convert and click on More Details(...).
Leads - More Details
  • Click on the Convert button located on the lead overview page.
Leads - Convert
  • Upon clicking convert, you can see the sequential conversion page, where you can convert the lead into a contact, customer, and opportunity with a single click.
  • You can also see the lead information auto-populated in the contact create form. Add the additional information in case of any, and click on the Convert button to convert the lead into contact.
Leads - Contact Convert
  • In the same way, you could convert the lead into customer and opportunity in sequence. You can skip any app by using the Skip To option.
Leads - Skip To option
  • Once the conversion is finished, you can use the 360° view to view the related objects of the lead. Here, we can see the convert contact is associated with the lead.
Leads - contact 360 degree


  • The customer will get automatically associated with the created contact and lead.
  • Once the conversion is done, the status of the lead will be moved to Converted.
  • The lead information will remain the same even after the conversion.
  • Only the lead information is carried out as the contact, customer, and opportunity.

Conversion flow of lead:

  • You can convert a lead into a contact the standard lead fields are automatically converted to the contact that will be associated to the customer.