How do I Create Direct Campaigns?

Updated on September 12, 2020 05:27AM by Admin

The Direct Campaigns app enables you to track emails of the contacts, that satisfy the defined criteria (i.e.) any email sent from Apptivo to a contact record can be tracked. To do this, you need to Enable the Email Tracking in the Homepage Settings. There two options provided:

  • Contacts - This allows you to track the emails sent to contacts based on the desired contact attributes (Contact Details, Contact Information, etc.).
  • Emails - This allows you to define the criteria based on the email attributes (Subject, Sent Date, Template & Tags). So based on these attributes, the contact’s sent email history can be tracked.

Note: To view the Complete status of the Direct Campaign Deliverability, the Email Tracking should be enabled. Click here to know more about Email Tracking.

Steps to enable Email Tracking

  • Click on the “Email” tab on the Collaboration Activities.
Emails

  • Click on More (...) →  Settings →  Email Tracking.
Settings

  • Slide the “Toggle On” to “Enable tracking for outgoing email”.
Enable Tracking

Steps to set up a Direct Campaign

  • Login and access the Direct Campaigns app from the universal menu.
  • Click on the Create Button.
Direct Campaign

  • In the Create Direct Campaign page, add the name, Start Date, and End Date of the campaign.
Name

  • In the Contacts section, enable the “Enable dynamic contacts”.
  • By enabling the toggle, the criteria section will get open to add the condition based on the attributes on the Contacts app.
Enable Contatcs

  • In the Criteria section, add the attribute Assigned to in the Insert Attribute.
  • Select the Operator “=”.
Criteria

  • Add the Assigned To employee name or the team by clicking on the Search Icon.
Assigned to

  • Select the Employee/ Team from the list.
Employee name

  • Now, the Contacts of the selected employees will get added to the targeted list.
Condition

  • Now, enable the toggle to Enable dynamic Email.
  • By enabling the toggle, the criteria section will get open to add the condition based on the subject of the email, send date, Template, and the Tags.
  • Select the Sent Date.
Dynamic Email

  • Select the “In the Last”  as the Operator. 
  • Add the number and select the Days, Weeks, Months, or Years.
Operator

  • Select the Weeks from the Dropdown so that the emails that are sent in the past two weeks will to the list.
Set

Note: Based on the criteria, the email address will get added to the list. You can only track the emails that are sent from the Contacts App.

  • Once the condition is added, click on the create button.
Create Campaign

  • The Campaign will get created.
Campaign created

Steps to send an email from Contacts App

  • Once the Campaign created, go to the contacts app.
  • Select a list of the Contact that is assigned to the Sales Person Miss. Rose Jensen.
Contacts App

  • Send an email by using the Bulk Action as well as an individual email to Contacts that are assigned to Miss. Rose Jensen.
  • Here, select all and click on the Bulk actions.
Select all

  • Select the Email.
Bulk Actions

  • You can view the Compose Email side panel with all the selected email addresses.
  • Select the Template and click on the Send button.
Send mail

  • You will get the notification that the emails will be sent individually. Click on Ok.
Info Popup

  • The emails will be sent to the selected list.
Email sent

Steps to track email in Direct Campaign app

  • Once the email has been sent from the Contacts app.
  • Go to the Direct Campaigns app, select the Campaign Sales Campaign.
Select Campaign

  • Click on the Dashboard from the Campaign Overview page to view the communication status of the campaign.
Communication status

  • Click on each status to view the list of emails for the campaign launched.
  • Click on the Emails.
  • You can view the list of emails sent to the contacts added.
Conatcts Tab

  • Click on Emails Tab to view the list of emails added by the created email condition.
  • Click on the Export button to export the list in the excel file.
Emails Tab

  • By the same, you can view the list of emails according to the status of whether the emails are Delivered, Opened, Clicked, Replied, Bounced, Unsubscribed.

Overall view

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