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Marketing campaigns are the perfect way to reach your customers, clients, and leads. It can be a game-changing move that could result in greater returns. A marketing campaign with all the important touch points will definitely grab your customers attention better than an advertisement. The only breakthrough while promoting your products or company is Marketing campaigns with offers and incentives.

Whatever the case, an email campaign is one of the most direct and the most effective ways to spread a word out and drive targeted traffic to your Website.

Research states that “Email had a median ROI of 122 percent—more than four times higher than other marketing formats like social media, direct mail, and paid search.”

Steps to Customize Email Newsletters Templates

Log in and access Campaigns App from the universal navigation menu bar.
Click on “More(...)” icon and select “Settings” located in the app header bar.
Select "Email" drop-down and then click on "Email Templates" from the left navigation panel. Where you will find the following options

Standard Template - Templates which you can create from Scratch
Basic Template - Pre Loaded Template which can be customized
MJML Template - Create an email template using MJML Language (Please choose any of the above-mentioned email templates based on your requirement. For Now as of example I’m choosing Basic Template.)

Choose MJML from the options and If your account already had Default templates available it would show in the list or else Click “Create” Button for a new email template.
Please Choose “E-Commerce” from the Select Category Dropdown which will show you all the available designs which are preloaded in Apptivo Campaigns App. Select a design suited as per your need and click on “Next”
The selected promotion theme will be displayed in the body of the template. There are options to edit, reorder, duplicate and remove the header, footer and body sections, where you can

Insert attributes and images
Insert unsubscribe link
Insert social media buttons etc.

For instance: Consider the following email promotion, which we are going to customize it for shopping.

Header section - To do so, click on the "Edit" icon present in that section.

Here, to insert your business logo and name, click on the logo and then click browse under the “Inspector” tab.

Body section - here, you can add a detailed description of the email promotion template by inserting images if needed;

To insert images, drag and drop the "images" icon. Click on the image and then click browse under the "Inspector" tab.

Footer section - the unsubscribe link can be added here in this section along with social media buttons to share your email promotions with the goal of reaching a wider group of onlookers.

Once done, you can preview the created email promotion, by clicking on the “Preview” button.
Finally, click on “Create” to complete.
After Creating the Email Template it will redirect you to the Customized Section which will list your newly created Email template which can be edited in the Future.
Go to Apptivo Campaigns App - Home and click on Create or Edit Existing Campaign.
Under Launch Detail, you will find Email Template where you can select your newly created Email Template.